Product design focuses mainly about identifying the characteristics and expectations of the target market based on the product. Lack of response from your customer means you are neglecting consumer research. Determining what motivates the consumers to buy your product is very essential. Multifunction products can give product benefits that are expected by many types of customers. Again some customer suspect that the product promises too much and that it will fail to meet all its promises. For an average buyer a multipurpose product may appear too complex and sophisticated. A product should not give overwhelming description about its services. One of the most important factors in any product design is the user friendliness of a product. The aspects that affect a product’s image are quality, styling, performance and materials. It is better to give deserving quality at particular acceptable prices than to giving the highest possible quality at unbearable price.
Product performance output and costs of product use is also an important part of product design. The materials used for making a product have to be selected precisely so as to be safe and the material must be free from health hazards. It should be economical too. .Product obsolescence is another very important aspect in product design because it is related to the life of a product and the duration for which it can be used. The product should also be free from functional obsolescence which occurs when a new technological development makes an existing product or the technology of producing the existing product gets out of date. The manufacturer controls such obsolescence by following the methods of product design. Postponed obsolescence is when a marketer decides to withhold product improvements until present inventories are sold out or demand falls sharply.
So by now you readers must have understood that product design is all about formulating new ideas and new concepts about an existing product or building a new product. One can conform and refine an idea to fit the required criteria. Before launching a product completely based on your own idea, it is always preferable to team up with a product design firm because they have a vast ocean of talent, creativity and experience. The team focuses on factors like product reliability, dimensional details, quality, and building process, features of the product, customer profiles, user interfaces and many more. With their help you can be sure about getting a mass appeal for your product in the market.
Before making costly mistakes on the manufacturing line or even worse in the product market, it is highly recommended to go through the product design method with thee product design team. It is the only way to ensure the product is perfect for launching in this competitive market.
It is always recommended to engage the service of a product design firm before launching a product because they are talented, creative and highly experienced. With their help you can be sure about getting a mass appeal for your product in the market.